New Release!

Summer 2008

F.A.T. Balance Diet: 10 Steps to Weight Loss Freedom
by Kevin Jones

Trade Paperback
List price: $15.95
ISBN-13: 9780976899839
Pages: 264

The Entertaining Weight Loss Solution

Laugh Your Way to Weight Loss Freedom
with The Loveable FAT Balance Characters!
Gina: Gina talks about losing weight. She talks about it and talks about it and talks about it...while steadily gaining weight and making excuses for it.

Rachel: Rachel is the 1-800-Weight Loss Fantasy Infomercial Queen. If it is new and promises amazing results, Rachel reaches for her credit card.
 
Eric: Eric is a teacher who extols the virtue of education yet has forgotten that he has to apply the proper knowledge to his struggle with weight management in order to achieve success.
 
Tracy: Tracy lets life happen to her and hopes for the best, which rarely happens. She spends a great deal of effort pretending ‘not to see’ and allowing others to step in and save her from herself.
 
Cathy: Cathy is the very efficient go-to person who makes everyone and everything a priority…completely failing to commit to making herself a priority. Cathy, you matter too!
 
Isabel: Isabel is a great cook whose personal mission is to use food to comfort, celebrate and express her caring for herself, her family and friends. “I love you. Have a brownie!”
 
Iris: Iris is Isabel’s twin sister. She is an industrious, self reliant, and super busy young woman who can’t seem to balance physical activity into her lifestyle. This weekend warrior risks injury, often beginning her Monday mornings too sore to even walk!
 
Faith: With Blackberry in hand, Faith prioritizes her life. She is accomplished and very clear about what she wants to achieve. Others believe that she may be overly ambitious, but Faith embraces the 3 phases of the FAT Balance Diet Program (Launch, Connect, and Cruise) which provides the proper plan for success.
 
Eddie: Eddie is learning that he can live a healthy lifestyle and not be miserable doing it, or drive everyone else around him crazy! Relax Eddie...have fun.
 
Mary: Mary, who prides herself on balancing family and career life, strives to apply that balance while transitioning from weight loss to personal weight management and weight loss freedom.

Discover the lasting weight loss solutions for each FAT Balance Character by reading the
F.A.T. Balance Characters Fact Sheet.

Read free sample pages from F.A.T. Balance Diet


Meet The F.A.T. Balance Cartoon Characters!

Isabel - One of the Loveable F.A.T. Balance CharactersEddie - One of the Loveable F.A.T. Balance Characters


Check out all of the funny FAT Balance Characters to find out who represents you!

Also...discover the lasting weight loss solutions for each FAT Balance Character by reading the FAT Balance Characters
Fact Sheet.



Where to Buy?

F.A.T. Balance Diet is available everywhere books are sold, including the following retailers:

Amazon.com
Barnes & Noble
Borders



Media and Press

We are happy to arrange media interviews, support feature articles and provide review copies, images, video clips, and audio clips.
 
In addition, we will support booksellers and other organizations in promoting events that feature our authors and their books.

PR Contact: Lora Killeen
lorakilleen@fitnesslifestyle.com

813-792-5505

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Author's Corner
Question:
How did Kevin Jones come up with the FAT Balance Characters?

Answer: While writing this book, the characters started coming into Kevin's mind while he was asleep. He woke up at midnight and proceeded to give each character a name, personality, and a specific challenge related to the 10 proven steps to lasting weight loss. He didn't go back to bed until midnight the next day! While certainly not a shining example of healthy balance...Kevin says he was able to "bring the book to life" during those 24 hours.


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